September 2012. Client: Berkeley Group
The Berkeley Group did a study on how to measure the social sustainability of new housing developments and wrote a report called Creating Strong Communities. To illustrate the document I went to their Empire Square development and sat and watched how the people living there reacted with their environment. None of the people pictured are models or were prearranged, I just let everyone do what they wanted to do and then asked permission to photograph them in action. The end result was very real and very rewarding. I may just have to let you know what the client said “I’ve just been through the photos and I love them! Actually made me feel quite emotional. You’ve done a brilliant job of communicating real relationships and the flow of human life in the development, against the backdrop of the interesting shape of the buildings and communal areas, and given us a huge range to choose from. All this without a minder. You must have been exhausted. A fab afternoon’s work. Thanks.” You’re welcome Zoe, call again!